BRILLIANT MASTERCLASSES
Series of tailored training and skill upgrading workshops to increase cluster managers knowledge and broaden their skill-sets necessary for managing cluster initiatives and developing value chains. The training activities will be provided though several methodologies and tool adapted to clusters staff needs, expectations and availability, in order to give them the opportunity to fully benefit from the project capacity building offer, while considering their cluster work commitments.
1st MASTERCLASS | CLUSTER MANGEMENT AND GOVERNANCE
Cluster strategy, Value chain, Management, Cluster economics.
A workshop designed to allow cluster managers to engage in practical fieldwork learning throughout the full-day structured with ECEI mandated principles and providing practical skills and the knowledge required to support and develop clusters can be built upon.
2nd MASTERCLASS | CLUSTER STRATEGIC MARKETING & COMMUNICATION SKILLS OF CLUSTER MANAGERS
This workshop will provide cluster managers with knowledge on and inspiration for cluster communication strategies and tools for cluster marketing and branding to create recognition and attractiveness for the cluster and its companies.
3rd MASTERCLASS | INNOVATION MANAGEMENT
The workshop will support cluster managers to understand how to close several interaction gaps that hamper their full networking potential: research gap, education gap, capital gap, government gap, firm-to-firm gap, cross-cluster gap, global market gap.
4th MASTERCLASS | DIGITALISATION, DIGITAL TRANSFORMATION AND CYBERSECURITY
Digital transformation and the security of data and networked systems in the IoT-enabled Smart Homes and Buildings - Challenges for smart lighting, furniture and building sectors.